8 Reasons Why Modern Day Marketers Must Have a Mobile-friendly Sites

A lot of people don’t really know the important of building a mobile friendly sites. Have you made a review about what type of devices your site/blog users are using to browse your site? Have you been neglecting the power of mobile friendly design?If yes, after getting this post you’ll know why you should have a mobile friendly design and how to customise a Non-mobile friendly design.

Read also: Unavoidable SEO Tips All Bloggers / Webmasters Should Consider This Year

Of course, no one will love to navigate a site or blog that is not compatible with his/her device. With this, you can see that it’s really necessary to make your blog suitable with a lot of devices.

The below tips will will show why it’s necessary to have a mobile friendly site and how to get a mobile friendly design that is capable of boosting your Organic traffics.

1. Responsive design helps SEO: Mobile searching is growing faster than desktop searching, with the expectation that it will overtake desktop searching in the next few years. Making your site fully responsive means that mobile search users can easily navigate your site, resulting in a lower bounce rate.

2. Google May Penalize You if You Don’t Have a Mobile Friendly Website: It’s true, and there’s a reason for that. Google recognizes that you don’t need a computer to surf the Internet. Many sites, however, still use content, images, and navigation structures that just don’t work well on mobile devices.

Users can only see those websites properly using a desktop or laptop monitor or screen, and smartphone browsers end up with a very unsatisfying user experience.

Why does that matter to Google? Because if a particular website isn’t mobile friendly, Google will recognize that and be less likely to display it as a legitimate search result.

That makes sense, since Google wouldn’t be doing its job if half the results displayed were useless to mobile users. Google’s goal is to increase search traffic, including mobile search traffic, and you can use that to your benefit by jumping on board.

So when you’re asked, “Do I need a mobile friendly website?” answer “yes.” It will help your organic search results.

3. Alternate mobile sites can be helpful: If your site isn’t built with a responsive design, it can be helpful to offer a stripped down, smaller format version of your site for mobile users. To get the most out of this, though, ensure that it is properly coded. This can let search engines know to return that version of your site in the SERPs of mobile users.

4. Make sure you aren’t competing with yourself: Mobile versions on subdomains without the right tags can leave you competing against yourself. If you can, switch to a responsive design. If not, make sure your mobile-friendly version is properly linked back to the main site.

5. It’s What Your Customers Want – and They Expect You to Provide It: Increasingly, your customers are not sitting front of desktops or laptops. Instead, they’re on the go, and they’re accessing your website from their mobile devices.
What does that mean for you? If you don’t give customers what they want (easy visibility and navigation so they can browse and shop while mobile), they’ll go someplace else.

So how do you go about creating a mobile-friendly site? Don’t try to simply “tweak” your existing website to try to make it so. Traditional websites don’t display well on mobile phones.

Mobile phones have smaller displays and will often distort visuals on regular websites. Pare your mobile friendly website down to just essential features, with content that includes links to secondary information pages. You should also enlarge interface elements for easy touchscreen navigation.

That doesn’t mean you should ignore those customers who still use desktops and laptops, though. They still account for a significant portion of your customer base and new prospects.

Change Your Standard Website to a Responsive Website

Instead, opt for a responsive website. A responsive website recognizes the device being used (laptop, PC, tablet, smartphone, etc.) and will resize itself accordingly for optimal viewing. You’ll be able to accommodate mobile and PC/laptop users alike.

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Don’t ignore your customers, because your competition will be only too happy to serve them. “Do I need a mobile friendly website?” Yes, because customers are searching and shopping on mobile devices in increasing numbers.

6. Think about local SEO for mobile users: With mobile users searching on the go, they are likely to be doing local searches. That is, they’re in a neighbourhood looking for a particular service in that area. With devices like the Apple Watch, local SEO is even more important for mobile versions of sites.

7. Optimise images for mobile: A responsive design will automatically resize images to fit the user’s device. However, huge image files are a nightmare for a mobile user.

Keeping images small will help your load time, reduce the amount of their data allowance your site is using, and reduce the likelihood they’ll give up and click back to a different search engine result.

8. You’ll Lose Business (If You Haven’t Already): You’ve probably already seen a decline in business if you still use only a standard website. If not, go mobile friendly before you do. Most aren’t yet completely ditching their desktops or laptops for their mobile devices, but an increasing number are.

Is your Website engagement down? Make sure your site is mobile friendly.

Give your customers what they want with fast loading pages, easy navigation, and a streamlined site with great content and great products. Grab hold of that growing number of customers who use mobile devices to shop.

Keep Google happy, too, and you won’t risk “disappearing” from search results.

Conclusion:

It’s no more story that 60 percent of the internet users use mobile devices. If your design is boring to to your mobile users, this will make them leave your site or blog and if this is continous, your blog bounce rate will increase and if the User came from search engine like Google, your site might be flagged. Adhering to the above guidelines will help you optimise your site design and boost your traffics.

Recommended: How To Increase Organic Search Traffic without Backlinks

Is your website mobile-friendly? If not, what questions do you have about converting it to one that is?
Beyond just being mobile-friendly, do you know if your website is optimized to get YOU traffic and leads? Do you have any suggestion? You can use the comment below, thank you!